Continue testing even after

Rate results. A data-driven approach requires regular and rigorous measurement of results. Tracking your customers' behavior is the only way to tailor your strategy to their needs. processing the first results and modify the marketing campaign if necessary. Metrics in data-driven marketing For the successful implementation of a data-driven strategy it is important to choose key performance indicators .

Traffic sources Since website visitors are potential customers of the company website traffic should be monitored regularly. Marketers need to und consumer email list erstand exactly what resources users go to the site from and what type of advertising gives the best results. Organic search social media links email campaigns referrals from other sites or display advertising.

Focus on the most effective traffic channels and based on the data received allocate the budget wisely. Return on investment (ROI Whatever type of advertising you invest in you need to know how it affects the company's revenue. This is where the return on investment ratio comes in. In simple terms ROI is the answer to the question “Are we making a profit after all the costs of a marketing campaign.